Free to join

Points on every visit. A pass in your wallet. A free scoop on your birthday.

Krem VIPs is our loyalty club, and it costs nothing. Points on everything you buy, rewards from a free coffee to money off your order, and a birthday treat on the house.

A cup of pistachio gelato held out over the cabinet

How it works

  1. 1

    Sign up online

    Join in a minute. Your mobile number is for your account and your online orders.

  2. 2

    Scan your pass at the till

    Add the Krēm pass to Apple Wallet or Google Wallet and scan it at the counter. The pass is your card.

  3. 3

    Redeem your rewards

    When you have enough points, ask your server and the reward comes off your order.

What VIPs get

More than points.

  • Your usual, in one tap

    Save your coffee, crêpe or smoothie exactly how you like it. It sits at the top of the order page, and Order again brings back a whole order.

  • Favourite flavours

    Heart a flavour and we'll email you, and tell your wallet pass, the morning it's back in the cabinet.

  • Bring a friend

    Share your link. When a friend joins and earns their first points, you both get a bonus.

  • VIP Gold

    One day your pass turns gold. We won't say when; it's a thank-you for the regulars, and a surprise.

The points

Points on every visit.

Ask at the counter for how points are earned and what they buy; this reads straight from the till.
At the Register

Your pass is your card.

Add the Krēm pass to your phone and scan it at the Register: the points land on your account, and your balance, your next reward and your birthday treat are always with you.

A Krēm cup held in the hand
Already a VIP at the till? Join with the mobile number on your account and your points are here the moment you sign in.